Pepsi Uganda as Official Soft Drink & Refreshment Partner of Routes & Roots Festival 2026

Refreshing Every Journey. Celebrating Every Culture.

The Routes & Roots Festival is delighted to announce Pepsi Uganda as the Official Soft Drink & Refreshment Partner for the inaugural Routes & Roots Festival 2026, taking place from 29–31 October 2026 at Lake Saaka Recreation Centre, Fort Portal Tourism City.

This exciting partnership brings together two brands that share a common vision creating unforgettable experiences that bring people together through culture, celebration, and authentic human connection.

As the festival welcomes thousands of visitors from across Uganda, East Africa, and around the world under the theme "Different Routes. Shared Roots.", Pepsi Uganda will ensure every guest stays refreshed throughout the three-day cultural celebration.

Refreshing Uganda's Biggest Cultural Gathering

Routes & Roots Festival is more than an event—it's a journey into the heart of East Africa's heritage. From traditional music and dance to cultural villages, local cuisine, storytelling, fashion, art, and immersive tourism experiences, every moment is designed to celebrate the diversity that unites us.

As the Official Soft Drink & Refreshment Partner, Pepsi Uganda will provide a wide range of refreshing beverages across the festival grounds, ensuring visitors enjoy every performance, experience, and cultural encounter in comfort.

Festival-goers can expect refreshment stations strategically located throughout the venue, allowing families, travellers, exhibitors, artists, and cultural performers to recharge as they explore everything the festival has to offer.

A Partnership Built on Shared Experiences

Culture has always brought people together, and great experiences are made even better when shared.

The partnership between Routes & Roots Festival and Pepsi Uganda reflects a shared commitment to creating vibrant moments that inspire connection, celebration, and national pride. Together, we are building an experience where every visitor feels welcome, every community is represented, and every journey is worth celebrating.

Whether you're discovering a new culture, enjoying traditional performances, exploring Uganda's tourism attractions, or simply sharing moments with friends and family, Pepsi Uganda will be there to keep the celebration refreshed.

Celebrating Uganda, Together

Routes & Roots Festival is positioning Uganda as one of Africa's leading cultural tourism destinations by showcasing the country's rich traditions alongside the diverse cultures of the East African region.

With the support of valued partners like Pepsi Uganda, the festival continues to grow into a world-class celebration that promotes cultural exchange, tourism, creativity, and community.

Together, we invite the world to experience Uganda through its people, traditions, flavours, music, and unforgettable hospitality.

Join Us

Routes & Roots Festival 2026
29–31 October 2026
Lake Saaka Recreation Centre
Fort Portal Tourism City, Uganda

Come celebrate culture, create lasting memories, and stay refreshed with Pepsi Uganda, the Official Soft Drink & Refreshment Partner of the Routes & Roots Festival 2026.

Different Routes. Shared Roots.